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on September 18, 2021

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Full Service Radio Can Still be a Successful Format

(Welcome to new readers of my blog, and thanks to Tom Taylor for the plug. Here's one of my more quoted and read posts. Thanks to Sean Ross for allowing me to write this guest column for his "Ross on Radio" newsletter. Sign up for my "Brainstorming Radio" newsletter here .) As a young Reds fan living outside Cincinnati, I grew up listening to Full Service Radio without knowing it. WLW – “The Nation’s Station” - was always on the radio at my house. They played music, current Top 40 songs (not all of them – the industry called it “chicken rock.”) They had news – top and bottom of every hour – along with weather, traffic and all sorts of information. High profile personalities (James Francis Patrick O’Neill, “The Morning Mayor” and Rich King in the afternoon) were on every daypart. It met the listening needs of everyone in our household (until I became an unruly teenager and discovered WSAI.) It also met the needs of a lot of listeners (up until the mid 70’...

Post Revisit - Millennials Still Love Radio, Even if They Aren't Paying Attention

Welcome to new readers of this blog, and thanks to Tom Taylor for the plug earlier this week. As I'm out of the office (stepson getting married this weekend in Chicago) I'd thought I would repost this story from earlier this year. New stories back after the hangover goes away. I’m lucky to be back in Columbus, Ohio - my hometown - I spend a lot of time with family, especially nieces and nephews and their friends. The other day, I was “volunteered” to transport three of my niece’s girlfriends from campus to a “secret party location” (that way they would be forced to spend the night or safely Uber home.) They all piled in the backseat and begged to stop at the gas station on the way for cigarettes and six-packs (they were all old enough and uncles don’t judge.) Once we got on the road they were excited to ask me questions and talk about music and radio. “We love radio.. we listen all the time, it’s free and this one station plays great mus...

Full Service Radio is STILL A Great Format

Full Service Radio is Still a Great Format As a young Reds fan living outside Cincinnati, I grew up listening to Full Service Radio without knowing it. WLW – “The Nation’s Station” - was always on the radio at my house. They played music, current Top 40 songs (not all of them – the industry called it “chicken rock.”) They had news – top and bottom of every hour – along with weather, traffic and all sorts of information. High profile personalities (James Francis Patrick O’Neill, “The Morning Mayor” and Rich King in the afternoon) were on every daypart. It met the listening needs of everyone in our household (until I became an unruly teenager and discovered WSAI.) It also met the needs of a lot of listeners (up until the mid 70’s, WLW was number one every book and had almost twice as many listeners as the number two station . ) I got into radio programming during the “Great Differentiation” of the 80’s. The Back Page of R&R went from one chart to n...

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